News

Tech Talk – How platform updates in 2021 will impact apps and audience engagement

We’ve done a deep dive into iOS and Android platform changes and their impacts to date, what’s coming in 2021, and what that means for Pugpig and you in this video session.

20th July 2021

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Every year Apple and Google announce their iOS and Android platform updates to the anticipation of software developers worldwide. So what platform updates will impact you as publishers and when? How do these changes impact your news, magazine and membership mobile apps and digital editions as products? In turn, how do these potential product changes impact your audiences and their behaviour? Pugpig has got you covered. We’ve done a deep dive into iOS and Android platform changes and their impacts to date, what’s coming in 2021, what we are working on at Pugpig and what that means for you as a digital publisher and your audiences in this video session recorded on July 15, 2021. The slides from the presentation are also available to download here.

Topics covered in this video include:

Privacy updates and ATT – where are we now?
Pricing capabilities in-app
iOS 15 and what’s next
Notifications – Focus and potential impacts on audience engagement
A/B testing in the App Store
Much more! If you’ve got specific questions we’re happy to help at support@pugpig.com