Launches

Stylist launches new mobile app on Pugpig Bolt

Read all about the revamped and relaunched Stylist app – the latest DC Thomson title to launch on Bolt.

10th September 2024

Stylist, the UK’s leading media brand for women, has unveiled its newly revamped mobile app powered by Pugpig Bolt. This launch marks a significant step in Stylist’s evolving digital strategy, as it joins six other DC Thomson news brands leveraging our platform.

A strategic shift towards subscription growth

For years, Stylist has offered high-quality content for free through its print magazine, website, and newsletters. However, after experiencing impressive growth on Apple News, the publication identified a strong demand for its digital offerings. As a result, Stylist has begun building a more robust subscription model, with the new app playing a pivotal role in driving reader revenue.

Free access with premium enhancements

While a substantial portion of the app’s content remains free, users now have the option to upgrade to Stylist+, a premium subscription tier designed to offer added value. Stylist+ members enjoy a range of exclusive benefits, including:

A dedicated Stylist+ content timeline for a curated reading experience
Access to back issues of the magazine, allowing users to explore past editions at their convenience
Exclusive articles featuring in-depth interviews, expert insights, and premium lifestyle content
Subscriber-only newsletters, delivering tailored content directly to their inbox

Take a look at the app on iOS and Android and let us know what you think.