Launches

Initium Media launches on Pugpig Bolt, leveraging localisation capabilities

Read how Singapore-based Initium Media uses Pugpig Bolt’s language capabilities to surface all content in two languages.

16th October 2024

Initium Media is the latest news brand to launch their mobile app on Pugpig Bolt. The Singapore-based, Chinese language digital media outlet surfaces in-depth news, opinion, and lifestyle content for Chinese speakers around the world.

The app put Bolt’s localisation capabilities to the test – and the result is definitely one to be proud of. All content is available in both traditional and simplified Chinese languages and takes advantage of improved behind-the-scenes tooling for managing translations.

Read more about Bolt’s language support here.

As well as live, in-depth content, the app also features podcasts and the ability to gift articles each month.

Take a look at the app on iOS and Android.