Launches

Hearst title, Runner’s World, launches new ‘running companion’ app on Pugpig Bolt with running plans and tiered memberships

Runner’s World has launched a brand new app on the Pugpig platform complete with exclusive running plans and tiered membership, as well as premium content and a host of added value for subscribers.

14th March 2025

Runner’s World has launched a brand new app on the Pugpig platform complete with exclusive running plans and tiered membership, as well as premium content and a host of added value for subscribers.

The running plan library is core to Runner’s World’s new membership proposition and is exclusive to Silver and Gold subscribers. Bronze members can view the training plan section but will encounter a paywall powered by our integration with CDS Global.

Each plan offers a tailored experience for users – we repurposed Pugpig Bolt’s search filtering functionality to allow users to refine their plans based on distance, time, runs per week, and overall plan length.

Along with the running plans, the app has a fresh design and restructured article categories to make content discoverability as easy as possible. It’s also home to the magazine e-edition and a range of premium content such as podcasts, webinars, competitions and expert Q&A sessions.

Jean Kemp, Customer Director at Pugpig said:

“The new app and membership structure were rolled out in just 4 weeks – a testament to our efficient and close collaboration with the Runner’s World team. Now the groundwork is laid, we’re looking forward to refining and expanding the app’s capabilities further in the future. We’re proud to be able to support Runner’s World as they continue to be a trusted companion for runners.”

Take a look at the Runner’s World app on iOS and Android, and don’t hesitate to get in touch if you’d like a closer look at Pugpig Bolt.