Launches

Georges Media launches The Times Picayune | NOLA.com and three more titles on Pugpig Bolt, putting mobile apps at the heart of their audience engagement strategy

Georges Media Group, Louisiana’s largest media organization, launched The Times-Picayune | NOLA and three other titles on Pugpig Bolt, joined by The Advocate, The Shreveport-Bossier City Advocate, and The Acadiana Advocate.

11th April 2025

Georges Media Group, Louisiana’s largest media organization, launched The Times-Picayune | NOLA and three other titles on Pugpig Bolt, joined by The Advocate, The Shreveport-Bossier City Advocate, and The Acadiana Advocate.

This brand new launch marks a significant milestone in Georges Media’s digital transformation strategy, placing mobile apps at the forefront of their reader engagement and subscription initiatives.

The apps come packed with features to enhance reader engagement and drive digital subscriptions, including an engaging hero banner to surface top stories, puzzles using Bolt’s Puzzler integration and video content. 

Each article has text-to-speech functionality thanks to Bolt’s Amazon Polly integration, and a metered paywall is in place to strike a balance between free and premium content, encouraging subscriptions while keeping news accessible. The apps use Pushly to power their push notifications. 

Dominic Easter, Commercial Director at Pugpig said:

“This initiative underscores Georges Media’s commitment to embracing digital innovation, enhancing reader engagement and retention. We’re delighted to have Georges Media as a customer and look forward to supporting them on their journey to drive subscriptions and retain their most loyal readers on mobile.”

Find in both iOS and Android app stores.

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