Strategic Guides

Search remains an important way to drive users to your site or to download your app. This strategic guide written by Pugpig's James Kember for the Mobile Matters community covers SEO best practices.

Tags and categories are often overlooked, but they important so users can find your digital properties and find what they want, written by Pugpig's Kevin Anderson for the Mobile Matters community.

Competition is fierce in the app stores. Learn the key app store optimisation (ASO) tactics to help you stand out and grow your user base with our strategic guide below, written by Pugpig's Kevin Anderson for the Mobile Matters community.

In the summer of 2023, Google changed the analytics publishers had come to rely on. We help you navigate the change to GA4, written by Pugpig's James Kember for the Mobile Matters community.

Push notifications help publishers engage and retain users. This strategic guide written by Pugpig's Kevin Anderson for the Mobile Matters community covers the best practices on how to get users to opt-in and stay engaged with your push notifications.