Strategic Guides
How to market your app to increase downloads
In this guide for the Mobile Matters community, James Kember and Kevin Anderson review how app marketing needs to evolve to drive downloads from new users as well as subscribers.
Strategic Guides
Strategic Guides
How to use SEO to ensure your content is discoverable
Search remains an important way to drive users to your site or to download your app. This strategic guide written by Pugpig's James Kember for the Mobile Matters community covers SEO best practices.
Strategic Guides
Categories vs. tags: improving user experience & driving content discovery
Tags and categories are often overlooked, but they important so users can find your digital properties and find what they want, written by Pugpig's Kevin Anderson for the Mobile Matters community.
Strategic Guides
Using app store optimisation to increase discoverability of your app
Competition is fierce in the app stores. Learn the key app store optimisation (ASO) tactics to help you stand out and grow your user base with our strategic guide below, written by Pugpig's Kevin Anderson for the Mobile Matters community.
Strategic Guides
GA4 vs. Google Universal Analytics: understanding the differences
In the summer of 2023, Google changed the analytics publishers had come to rely on. We help you navigate the change to GA4, written by Pugpig's James Kember for the Mobile Matters community.
Strategic Guides
How to use push notifications to engage and retain users
Push notifications help publishers engage and retain users. This strategic guide written by Pugpig's Kevin Anderson for the Mobile Matters community covers the best practices on how to get users to opt-in and stay engaged with your push notifications.