How to combine your SEO and ASO efforts to drive app downloads
SEO is well understood by most publishers, and we outline how to leverage this knowledge to improve your app’s discoverability and drive downloads.
COMMUNITY | MOBILE MATTERS
Join the Mobile Matters community
Mobile Matters is the go-to community designed specifically for publishing professionals to talk mobile. Connect with industry peers to exchange tips, tricks, and best practices on topics that matter most to you, and stay ahead of the curve through expert-led discussions and shared resources.
Be part of the conversation on the mobile publishing topics that matter most to you
Peer-to-peer knowledge sharing
Connect with fellow publishing professionals to exchange tips, tricks, and best practices on all things mobile. The community is a place to share knowledge, not to sell.
Exclusive resources and initiatives
Enjoy exclusive content, industry reports and new strategic guides that capture some of the great thinking of the community. Once we’re off the ground, we’ll be holding in-person and virtual events.
Expert-led discussions
While the community is initially made up of Pugpig customers, we will soon open it up to industry experts who’ll lead discussions on the latest trends and strategies in mobile publishing.
Why join Mobile Matters?
Collaborate and learn
Discover new solutions to common challenges by tapping into the collective expertise of our community members.
Stay ahead of the curve
Keep up with the latest industry trends and best practices through dynamic discussions and shared resources.
Connect with industry peers
Strengthen your network, discover new strategies, and gain a fresh perspective on current mobile trends.
Who you’ll be joining
Mobile Matters members bring a wealth of knowledge and expertise from some of the world’s biggest media brands.
Resources
The Media Bulletin
A new breed of apps ties unique content and features to revenue strategies
Publisher apps are evolving to leverage unique content and mobile-only functionality to attract and retain subscribers and members.
Apps, newsletters, video and local-to-national bundles: The subscription tactics reinvigorating local journalism
Newsquest Scotland’s focus on growing digital subscriptions and Amedia’s local news bundle offer ways to address the crisis in local journalism.
Pugpig strategic guides
How to market your app to increase downloads
In this guide for the Mobile Matters community, James Kember and Kevin Anderson review how app marketing needs to evolve to drive downloads from new users as well as subscribers.
How to use SEO to ensure your content is discoverable
Search remains an important way to drive users to your site or to download your app. This strategic guide written by Pugpig’s James Kember for the Mobile Matters community covers SEO best practices.
Categories vs. tags: improving user experience & driving content discovery
Tags and categories are often overlooked, but they important so users can find your digital properties and find what they want, written by Pugpig’s Kevin Anderson for the Mobile Matters community.