Mobile Matters is the go-to community for publishers, media professionals and industry experts to talk mobile. Connect with industry peers to exchange tips, tricks, and best practices on topics that matter most to you, and stay ahead of the curve through expert-led discussions and shared resources.
Connect with fellow publishing professionals to exchange tips, tricks, and best practices on all things mobile. The community is a place to share knowledge, not to sell.
Enjoy exclusive content, industry reports and new strategic guides that capture some of the great thinking of the community. Once we’re off the ground, we’ll be holding in-person and virtual events.
While the community is initially made up of Pugpig customers, we will soon open it up to industry experts who’ll lead discussions on the latest trends and strategies in mobile publishing.
Discover new solutions to common challenges by tapping into the collective expertise of our community members.
Keep up with the latest industry trends and best practices through dynamic discussions and shared resources.
Strengthen your network, discover new strategies, and gain a fresh perspective on current mobile trends.
Mobile Matters members bring a wealth of knowledge and expertise from some of the world’s biggest media brands.
Publishers are increasingly paying Google for traffic they used to get for free, whilst Google is beginning to pay for content used in its AI products. But with Google determining the price on both sides, building direct audience relationships has never been more important.
The recurring relationship is the core strategic asset in media and publishing, and the app is the best place to nurture it.
Pew’s four engagement groups suggest that publishers need more than one funnel, with apps, audio, newsletters and local services creating different routes into a lasting media relationship.
In this guide for the Mobile Matters community, James Kember and Kevin Anderson review how app marketing needs to evolve to drive downloads from new users as well as subscribers.
Search remains an important way to drive users to your site or to download your app. This strategic guide written by Pugpig’s James Kember for the Mobile Matters community covers SEO best practices.
Tags and categories are often overlooked, but they important so users can find your digital properties and find what they want, written by Pugpig’s Kevin Anderson for the Mobile Matters community.
