Amedia’s experiment: Review your content strategy to engage young, mobile audiences
Young audiences are mobile-first, if not mobile-only, but targeting their platform of choice is only the first step in engaging them.
COMMUNITY | MOBILE MATTERS
Join the Mobile Matters community
Mobile Matters is the go-to community designed specifically for publishing professionals to talk mobile. Connect with industry peers to exchange tips, tricks, and best practices on topics that matter most to you, and stay ahead of the curve through expert-led discussions and shared resources.
Be part of the conversation on the mobile publishing topics that matter most to you
Peer-to-peer knowledge sharing
Connect with fellow publishing professionals to exchange tips, tricks, and best practices on all things mobile. The community is a place to share knowledge, not to sell.
Exclusive resources and initiatives
Enjoy exclusive content, industry reports and new strategic guides that capture some of the great thinking of the community. Once we’re off the ground, we’ll be holding in-person and virtual events.
Expert-led discussions
While the community is initially made up of Pugpig customers, we will soon open it up to industry experts who’ll lead discussions on the latest trends and strategies in mobile publishing.
Why join Mobile Matters?
Collaborate and learn
Discover new solutions to common challenges by tapping into the collective expertise of our community members.
Stay ahead of the curve
Keep up with the latest industry trends and best practices through dynamic discussions and shared resources.
Connect with industry peers
Strengthen your network, discover new strategies, and gain fresh perspective on current mobile trends.
Who you’ll be joining
Mobile Matters members bring a wealth of knowledge and expertise from some of the world’s biggest media brands.
Resources
The Media Bulletin
How publishers can convince casual users to download their apps
We explain how apps can play a greater role in acquisition even amongst loosely connected audiences.
The future of mobile: Leveraging daily user habits to develop media products
Team Pugpig peered into the near future to consider the future of mobile publishing. Here are some opportunities.
Mobile Matters strategic guides
How to use SEO to ensure your content is discoverable
Search remains an important way to drive users to your site or to download your app. This strategic guide written by Pugpig’s James Kember for the Mobile Matters community covers SEO best practices.
Categories vs. tags: improving user experience & driving content discovery
Tags and categories are often overlooked, but they important so users can find your digital properties and find what they want, written by Pugpig’s Kevin Anderson for the Mobile Matters community.
Using app store optimisation to increase discoverability of your app
Competition is fierce in the app stores. Learn the key app store optimisation (ASO) tactics to help you stand out and grow your user base with our strategic guide below, written by Pugpig’s Kevin Anderson for the Mobile Matters community.