Pugpig 2024 State of the Mobile Publishing Market Report

Summary

Our brand new State of the Mobile Publishing Market report is here! Drawing on the latest industry insights, exclusive analytics data from over 400 Pugpig apps and a survey of more than 70 publishers, the report covers how publishers are thinking about their mobile strategy in 2024 and beyond, including: 

• Responding to current challenges such as changes in search and social. 
• Capturing first-party data effectively.
• Creating premium features on mobile that support engagement, retention and member-only benefits that successfully drive readers up the ARPU curve.
• How apps are increasingly being used as subscriber acquisition tools.

We look at the growing opportunity mobile presents for publishers and share insights into the successful strategies that publishers are using right now to grow and deepen engagement with their audiences.

In these rapidly changing times, our report, created in partnership with product analytics platform Mixpanel, gives you the tools you need to form, or indeed, accelerate your mobile app strategy and forge deep, direct relationships with your audiences.